Laura Jeffords Greenberg

Laura is an immersive media attorney and legal expert.

As a senior attorney and business affairs executive, Laura has extensive experience in developing global strategies and structuring complex transactions related to entertainment, media, and technology. She specializes in immersive and emerging technologies, exploring the current and future significance of VR, AR, MR and 360 video for intellectual property rights, privacy, data and brand protection.

Laura is Senior Legal Counsel at Unity Technologies, the creators of world’s most widely-used real-time 3D development platform. In her previous role as Senior Vice President of Business & Legal Affairs at Littlstar, the leading global platform dedicated to immersive virtual reality and 360° content, Laura managed and oversaw the company’s legal department, advising the company on international content acquisition and distribution, software development and licensing, and business operations.

Prior to joining Littlstar, Laura was Senior Legal Counsel at Red Bull Media House in Austria, where she managed international acquisition and distribution for Red Bull content, and provided counsel to the international partnerships team for the launch of Red Bull TV. She started her career in sports working for organizations such as the National Football League (NFL) and Fox Sports. She serves as Chair of International Membership for the Association of Corporate Counsel's Sports and Entertainment Committee. Laura is licensed to practice law in California, the District of Columbia, and as in-house counsel in New York.


Watch Laura's Keynote at VRNOW Con 2017

In 2018, Laura spoke about the way technologies re-shape society at CopenX 2018 and was a panelist at Global TEC Forum in Austin 2018, talking about VR creating new spaces for women. Laura was also lately a speaker at the Media Summit in New York and at the VR Now Con / MediaTech Con in Berlin.

See Laura speak at the Augmented World Expo USA 2018.

Follow @LauraJeffords on Twitter.